Originally posted on Lorelle on WordPress:
Originally published in Blogger and Podcaster Magazine. I write for a variety of magazines and publications online and off. Blogger and Podcaster has graciously allowed me to republish my articles.
When blogging began, many of us started blogging for fun. Blogging is fun. It’s a great way to express yourself, to meet and greet people, and spread your social self around.
It is also a way to make a little extra cash. However, once you start making money with your blog, your blog becomes a business. It’s no longer just about the fun, it’s about the business of blogging.
When your blog becomes your business, you need to treat it as a business. Whether it is a blog or podcast, the process of conversion begins with a mission statement and purpose – with knowing what you are going to do and how.
The purpose of your blog…
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