A news story came out today that specifically served a client of mine. It was a national news story that could help them support their current clients with helpful information, and help convert potential clients with persuasive, current event information. Unfortunately, this client has been adamant against blogs, interactive websites, and social media.
In my Prove It! campaign article series I’ve been looking at how we “prove it” on the web, prove our value to the world, clients, prospective clients, readers, and fans. While I’ve been focusing on identifying and clarifying your online persona, writing a solid and convincing About Page, and building trust through your website content and design, let’s look at this concept of “prove it” through the eyes of your clients and your social web marketing strategies and methodologies.
Customers make some assumptions about your products and services. They expect warranties, guarantees, and right…
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