Before you check out your next WordPress shopping cart or ecommerce WordPress Plugin, you need to read this.
In April 2011, Smashing Magazine published "Fundamental Guidelines Of E-Commerce Checkout Design" in their UX (User Experience) column exploring what they called the "harsh reality" of e-commerce websites.
According to recent e-commerce studies, at least 59.8% of potential customers abandon their shopping cart (MarketingSherpa puts it at 59.8%, SeeWhy at 83% and MarketLive at 62.14%).
